This year, SALM, one of the companies part of DFGRUPO, celebrates its tenth anniversary. Thanks to the professionalism of its team, along with the experience and know-how in our sector, the company has grown and become a benchmark in the African continent.
Its main area of operation is Morocco, where it focuses on the commercialisation of nitrogen-based fertilisers under its own brand name. These products are distributed through a network of local partners located across the country. This year, SALM will also introduce SEOS (slow-release inhibited nitrogen) products in Morocco. This range, more efficient in its use, improves farmer’s results without increasing costs, as it requires lower input levels. It also has a considerably lower environmental impact (it releases less nitrogen emissions into the air and water). SALM’s main activity, however, is trading, driven by its excellent relationship with local stakeholders.
Several key factors have played an important role in the company’s growth, such as the strategic location of warehouses like the one in Jorf Lasfar in Morocco. As a result, between 2024 and 2025, SALM will open new warehouses enabling further growth and the pursuit of more ambitious goals. Another determining factor is the warm reception SALM has had over the years in a wonderful country like Morocco. The warm welcome and support received have helped make the journey a little easier. Finally, the arrival of Jean Christophe Eroles in July 2018 gave SALM the decisive boost it needed to consolidate itself and become the company it is today. His deep understanding of the country and unique personal approach made it possible.
The company is made up of a team of professionals who perfectly embody DFGRUPO’s internationalisation strategy. They have become a model of the values the Group aims to promote. Congratulations on these first 10 years. Here’s to many more!
